Paprika is the most recommended software in the creative services sector according to Kingston Smith Survey
Paprika has been identified as the software most recommended 
by the creative
services sector according to the latest accounting software survey published
by Kingston Smith LLP. The report's author Esther Carder explained the
survey findings in her Insight Blog, and the top line results were as
follows:-
“The two most commonly used packages are Paprika and Sage, used by 28%
and 21% of businesses, respectively. It’s not surprising that Paprika is
popular given that it markets itself as an integrated job costing and
accounting system, specifically designed for creative agencies.”
“Medium-sized businesses appear to prefer Paprika, with 81% of companies
(across marketing services, media, PR and consultancy) that use it recording a turnover of between £2m and £10m.”
“One third of (sector) businesses, however, chose their current software because
it was recommended to them. Paprika was the most recommended software
with half of Paprika users surveyed implementing the system for this
reason. Sage came second, with 40% of businesses running the software
following recommendations.”
“MYOB, Sage and Paprika scored the highest with 7.75, 7.03 and 7
respectively. Sage and MYOB do not offer true job costing facilities in
their standard packages, but Paprika does so it’s impressive to see that
most users are happy with this side of the software.”
The full survey blog can be read here