MCCA members offered finance package
Posted: Fri, 13 Apr 2007
The Marketing Communication Consultants Association (MCCA) is encouraging its members to overhaul their financial systems to increase their profitability.
The MCCA has joined forces with Agency Software Worldwide to promote software, Paprika, which will enhance agencies finance systems and give company directors tighter control over the performance of the agency.
Scott Knox, managing director of the MCCA, says: "Excellence in financial discipline must be seen by agencies to be as important as the creative work they produce. Often, however, this is not the case and the MCCA is committed to highlighting the importance of internal financial discipline whilst also providing agencies with the tools to do it - hence our collaboration with Paprika."
Luisa Pollini-Kommu, international marketing manager for Agency Software Worldwide, comments: "Paprika is the creative industry's leading integrated job costing, client management and accounting software system. The system has become respected as the number one tool to help agencies run effectively with the latest upgrade in late 2006 improving both the functionality and user-friendliness of the software."
See this article at Precision Marketing.