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Measure your business performance and manage your growth

Managing client expectations takes more than producing first-rate communications or news coverage. No matter how well Agencies ‘bond’ with clients they have to deliver outstanding organisational skills while building a working partnership.

As a business grows it becomes harder to maintain the personal touch with all customers- systems should monitor all the interactions of the relationship so it is possible to see where valuable billable time is being missed or the Agency are over reliant on creative resources that can easily get stretched.

With Paprika customers are assured of robust management and reporting tools to identify service issues or sources of financial leakage. As an integrated solution it is possible to control the full business cycle from new business, through account handling, time measurement, project management, job costing, purchasing and sales through to the complete accounting and financial reporting process.

Directors need to measure profitability and productivity at a moment’s notice- not just through the monthly management reports. With KPI’s in place customers can make business decisions backed by reliable data rather than intuition, and model for future growth rather than speculate about it.

Key Features include:

  • Key performance indicators
  • Summary data with drill down capability
  • Forecasts of time, revenue and costs
  • Wide range of reports