Whatever your job role within an agency, Paprika is flexible enough to meet your exact demands. Simply use the features you need, and switch off the ones you don’t. Here’s how it could help you depending on your job type.
Paprika is a ‘virtual’ business partner because it weaves seamlessly into the culture of the Client /Agency relationship.
Paprika integrates all the functions of the account handling process- managing contacts and projects, scheduling work, estimating tasks, raising invoices and recording billable time required for each function.
Recording time against jobs accurately has presented a challenge in the past, but as more design and production tasks are now geared towards a digital outcome the concept of time measurement is no longer an afterthought.
Clients expect accurate estimates of all components of a creative project, so capturing all billable time is crucial to managing resources and margins.
Job costing and accounting all in one place.
The lynchpin of any creative business is the person tasked with managing the flow of cash. Deriving income from intangible creative or intellectual assets needs good systems to help with billing, measuring margins and productive time.
Measure your business performance and manage your growth.
Managing client expectations takes more than producing first-rate communications or news coverage. No matter how well Agencies ‘bond’ with clients they have to deliver outstanding organisational skills while building a working partnership.
Paprika has enabled us to change the way we report profitability, creating tighter controls over risk to ensure profit margins remain on target.