Out of adversity can come opportunity – and for many agencies, the global pandemic and the lockdowns has brought about fundamental changes in the working life of practically every person.
What lessons have we learned and what has changed that means we are in a better position to deal with what comes next?
We’ve been speaking to agencies across the sector about how they coped when COVID-19 struck and how those changes might affect their plans for the future – leaving them ready to move on and build a bigger and better future.
Facebook thought leader and strategist Andy Childs told a recent webinar that a decade of digital growth has been compressed into just a few months:
“COVID-19 has been a great digital accelerator. It took ten years, from 2010 to January 2020, for digital sales to increase by 13%. But it only took five months, January to May 2020, for them to increase by a further 13%.” (Campaign Live, 2020)