February 17, 2023 • News
An In-depth Look into Agency Management Software
Running an agency is all fun and games, right?
Working with incredible creative talent to produce amazing pieces of work and campaigns to help your clients have more visibility to their business or brand.
Agency life is great, but there’s a niggle at the back of your mind that things could be a bit better. You could be more.
Running an agency isn’t all green grass and beautiful sunshine, it comes with a list of frustrations that may keep you up at night. Some of the common pain points of running an agency could be:
Does any of this sound familiar?
Many continue as normal, some try to find a quick fix by using an off the shelf solution but as your agency grows, you out grow their use. Some agency owners wish to make a change but now is not the right time, it’s too expensive, the market is too unpredictable, it causes too much disruption for your team.
These are some of the main sticking points that are stopping agency owners from implementing agency management software, but perhaps now is the right time.
What exactly is agency management software?
Agency management software is specifically designed to help agencies streamline their operations, improve their financial performance, and manage their client relationships more effectively. It has a variety of different features and functionalities that will benefit agencies, it combines some of the key features from other types of software into a stand-alone format, these include:
So, why do I need agency management software?
“We’ve done well so far without it; I don’t think we need the upheaval of trying to implement a new system in to an already hectic agency.”
Good point, but you said it yourself, it’s hectic. The whole purpose of agency management software is to make it less hectic, being busy is not a bad thing, but being hectic can have a negative impact.
Agencies come to the realisation that they have hit a plateau when they don’t have the resources to take on more client work or deadlines are constantly being missed because of poor project management. A quick fix solution is to hire more staff. Yes, you can take on more client work but now your margins are becoming smaller because some projects are taking longer or costing more than others. This could be due to time management and inaccurate job costing.
Your whole agencies infrastructure relies on manual tasks, self-sufficiency and a handful of processes, this can lead to gaps in communication, human error and mismanagement. Agency management software is there to help ease the burden, automate the manual processes, reduce errors and bridge the gaps in communication. Why not let the software do the heavy lifting? This leaves you and your team free to focus on what really matters.
Some of the other benefits of agency management software would be:
Is now the right time to implement agency management software?
This really depends on your agency, your goals and your circumstances, it’s whether or not you would like to improve productivity and efficiency. Agency software is an investment and will aid your business to make the everyday operations run that bit smoother. However, you need to be willing to dedicate the time to fully understand the system to get the most out of it. Here are some of the reasons why not might be the right time to try agency management software and a few things to bear in mind when looking for agency software:
How to choose the right agency management software for my agency?
Congratulations, you’ve decided to give agency management software a try, this is the first step towards progress for your organisation. You have realised a change needs to be made if you wish to grow, become more productive and more importantly profitable.
But what system is right for you? Again, this really depends on your circumstances and the aims and objectives of your business. Many businesses will try and a number of different systems that specialise in one area, like project management software or accountancy software. This results in juggling multiple tools that may not integrate with one another, leading to gaps in communication and data.
When choosing an agency management software, it’s important to look for an all-in-one solution. Unlike project management software that can be used by a variety of different types of businesses, agency management is designed specifically for agencies. Such as advertising, PR, creative, branding, marketing and even architect agencies.
When researching the right system for your agency, remember to check out what features and functions the software has available and if they are included within the price. Some features do not come as standard or are available as an upgrade option. Think about the specific requirements of your agency and if the software aligns with what you need.
Involve key stakeholders within your agency from the beginning, this way they will be onboard with the idea of implementing a new system and can contribute towards the research process.
Does the software offer training and support, if it doesn’t then it may take longer to learn how to use the system and you might not be using it to its full capability.
Many agency software providers will offer demonstrations with their sales team, this is your opportunity to ask as many questions as you like about the software. They will normally give you a complete run through and can tailor the experience to reflect your agency’s needs.
We Are Paprika Agency Management Software
Paprika is an all-inclusive agency management software that has been the backbone to those agencies who have created some of the most iconic ad campaigns, over the last 40 years.
Paprika software is more than a project management tool, it’s more than accountancy software and it’s not just a timesheet system. It’s everything your business requires from an agency management software, to be more productive, more efficient and more profitable.
Built with agencies in mind, developed to reduce the distraction of mundane admin tasks, allowing your team the creative freedom they need to produce amazing results. Paprika software provides you with a complete 360 view of your agency’s performance, giving you the ability to keep track of your clients, your team, their time and the agency’s money.
Paprika is tailored to your requirements, regardless of the size of your agency. We work with you at every step of the way, this allows us to get into the nitty gritty of your agency to identify the pain points and reoccurring frustrations, to see how Paprika can strengthen these areas of your business.
It can be difficult to appreciate how extensive Paprika software really is, that’s why you have to see it in action for yourself. Book a demo for a non-obligation run through with one of our experts to show you the features that can transform your agency.