For a long time the creative sector has generally believed that it should embrace all forms of diversity but in respect of race and ethnicity it seems that real improvement has only been marginal. How is it that the sector that has communication and behaviour change as its raison d'être cannot address an issue at its heart?
Now that racial diversity has become a priority, does the industry really understand what it needs to do?
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The Design Business Association (DBA) Annual Survey report 2020* indicates:
"94% of those in the design industry who responded to the survey are white, highlighting that there is a long way to go before the UK design sector is properly representative of society as a whole."
According to Paprika Client Engagement Consultant India Quow, change needs to start early, at home and in schools, to remind everyone how important diversity is and to give all children the confidence to know that they can be whatever they want to be and that they will have an equal opportunity to achieve their goals. India’s own experiences as a Mixed White/Black Caribbean girl growing up in a small town in Kent and then as she started to make her way in her chosen career, have left her determined to do anything she can to make the world a more diverse and accepting place to live:
“I think black people are generally given fewer opportunities for progression into senior roles and you can see this just by looking at the senior members of most agencies, but I have been very fortunate to have worked with some pretty impressive black people in senior roles. Fortunately, I had a fantastic support network among my family. My dad always told me that I could be anything I wanted to be, my mother was an English teacher in secondary schools, and my nan was headteacher of an elite secondary school, so education wise I was blessed.”