Systems Before Scale: How To Grow an Agency without Growing Costs
As the cliché goes: turnover is vanity, profit is sanity. That’s particularly true when you’re scaling an agency. Founders are often eager to chase the next million in revenue. They win the work, deliver it and then discover they’ve also added a million in costs. Essentially, they’re in the same place, with a lot more overheads and a lot more stress. Most agencies don’t hit a tipping point...
July 13, 2026 • News
How Ear to the Ground Found a Way to See its Business More Clearly
Alex Rowlands, Group Finance Director, on what really keeps a fast-growing creative agency running and how timesheets can reveal more than you expect. For an agency whose work spans Champions League finals, global gaming launches and the noisier corners of entertainment culture, Ear to the Ground has always understood what drives people. The rhythms of fan behaviour, the cultural memes that...
June 25, 2026 • Case
The Exposure Group makes the switch to Paprika Hosting
The Exposure Group (now re-branded as The Casbah) is an independent creative communications agency with offices in London, New York and Paris. It comprises Exposure Promotions, Beauty Seen companies and Threesixty. Pre-pandemic the group turnover was just below £40Million with 200+ staff in the UK, USA and France.
Tackling diversity and inclusion in the creative sector
For a long time the creative sector has generally believed that it should embrace all forms of diversity but in respect of race and ethnicity it seems that real improvement has only been marginal. How is it that the sector that has communication and behaviour change as its raison d'être cannot address an issue at its heart? Now that racial diversity has become a priority, does the industry really...
Richard Williams on using change as an impetus for growth
“Change, whether it is forced upon you or you bring it about yourself, is often what creates the significant milestones in a business.” For Richard Williams, Founding Partner of Design Bridge and then Williams Murray Hamm, change in all forms has been the impetus to take a different, challenging and successful path through life.
Interview with Jon Kelly, Managing Director at Meet & Potato
Age-old fatherly advice and technology enabled live events and communications specialists, Meet and Potato to not only cope with the pandemic, but to rethink their long-term strategy. As the threat of lockdown grew, Managing Director Jon Kelly began to put into place a plan that had its roots in the wise words of his father.
